Dear Friend,

Four years of research, a good year of writing and editing, and we are finally done! Today we are officially launching Disrupt Disruption – How to Decode the Future, Disrupt Your Industry, and Transform Your Business.

To celebrate the launch, we are making the Kindle version of the book available for only $0.99 – get your copy today!

Read on to learn more about the book and how you can help…

Decode. Disrupt. Transform.

Popular stories about disruption, retold countless times, fail to identify the true underlying forces leading to the demise of former market leaders. When we get the stories wrong, we risk learning the wrong lessons from recent history. We miss critical opportunities to enable real transformation and unlock sustainable relevance for our organizations.

In our book Disrupt Disruption, we call bullsh☠️t on the popular narrative and offer a holistic view of the dynamics of disruption. Drawing on hundreds of exclusive interviews with successful innovators and leaders of incumbent organizations that have weathered paradigm shifts in their industries, we provide a perspective-shifting, practical framework to support a new understanding of disruption.

Disrupt Disruption arms you with battle-tested principles to redefine organizational strategy and personal leadership and seize your preferred future.

We would love your help!

If you are up for it, sharing the book with your network would be fantastic. Whether your preferred tool is LinkedIn, Twitter, or a newsletter, it would be incredibly helpful if you could write a quick post about the book.

Books sell based on reviews and recommendations. Amazon loves reviews. During launch week, we will make the eBook available for $0.99 – to encourage people to buy and (hopefully) like & review the book. If you could please purchase the Kindle version of the book during launch week and leave a review a minimum of 48 hours later — yes, this is an oddly specific number, but Amazon is very fussy about timing — this will make a HUGE difference! 🤗💛

(via Pascal)

What We Are Reading

🪴 In 2023, the only certainty for businesses will be change—and purpose As people increasingly understand the importance of societal issues, business leaders know the pressure is on. From the climate crisis to global conflicts to cost-of-living struggles and much more, in 2023, companies will have to start operating responsibly. Jane ⇢ Read

♀️ Women Get “Nicer” Feedback — and It Holds Them Back Managers tend to prioritize kindness versus candidness when giving feedback to women versus men. Inaccurate, unhelpful, or unclear feedback (when motivated by the desire to be kind) can hinder growth opportunities. Mafe ⇢ Read

🎨 The Designer Economy In the new era of industrial policy, governments have a unique opportunity to embrace the “politics of design” and enable the features of a future citizens want. Jeffrey ⇢ Read

✊ 3 Ways to Get Comfortable with Ambiguity Revisiting a designer’s approach to getting comfortable with ambiguity. Reframing what ‘should’ be done to what ‘could’ be done is a powerful tool to open your perspective to new opportunities. Julian ⇢ Read

🙋‍♀️ All the lessons we’ve learnt from Jacinda Ardern Timeless lessons from New Zealand’s most popular leader in 100 years. Pedro ⇢ Read

💩 Tiktok’s Enshittification Cory Doctorow on the way platforms die by their own doing. And AI is going to accelerate platforms’ self-destruction. Pascal ⇢ Read

Isn’t That Interesting?

👶 A children’s book written and illustrated by AI.

👨‍💼 And there goes the MBA.

😩 Ouch.

🤫 Let’s spill the beans: Here is the secret of innovation.

🎭 Shakespeare meets Fallout – a match made in heaven.

🤖 AI-written content is becoming the norm, and we are adapting (here and here)

🤳 97% of adult Americans own a cellphone or smartphone.

🌜 What time is it on the moon?

Internet Finds

We can’t get enough of this – explore the Wonders of Google Streetview and lose yourself in our amazing world. 🛰️ 

In Case You Missed It

🏴‍☠️ The Heretic: Stick With It | 🎧 Listen to the audio version

🧨 Disrupt Disruption: We dig deep into the learnings from thousands of startups, explore how corporates can better partner and work with entrepreneurs and their companies, and discuss common pitfalls to avoid with the amazing Mary Grove, Managing Partner at Bread and Butter in our latest episode of the podcast. Listen now.

Radically yours, take good care, friend! 

— Pascal, Mafe, Pedro, Vivian, and the three Js (Jane, Jeffrey, and Julian)